MediaVita are very excited to have been working alongside family run potato business, Fairfields Farm Crisps, on the design and brand development of Heat & Eat… the first ever microwaveable bag of crisps, complete with a scrummy dip.
Packaged in an eye-catching, triple layered patented pack that easily stands upright in the microwave, the crisps are ready to eat after 30 seconds of heating, replicating that crunchy fresh, just-cooked taste and mouth feel.
The MediaVita team have been working hard on the exclusive Heat & Eat designs and marketing materials since the Spring, and are extremely happy with the final result. After having been working with Fairfields on various rebranding projects since March 2016, it was very exciting to work on such an important project with them that is guaranteed to revitalise the crisp market.
And if you were wondering how to get your hands on a bag of these delicious microwavable crisps, they can be found stacked on the shelves of Tesco now. Time to stock up on your new snacking needs!